In this case, the newsletter you build would get extra attention, having dedicated resources or people to really make everyone in your industry remember it. Think of big companies like Morning Brew where the product is the newsletter. A standalone content newsletter with a separate mailing list.In this case, you see this newsletter as an extra tool that helps you spread the word and engage with your target market. This means you'd be sending them daily, weekly, twice a month, etc. SaaS newsletter as a content project supporting your core product.One more factor to consider when outlining your goals is how big you want this newsletter to be and what resources you're willing to dedicate. Ideally, all SaaS product newsletters should focus on the long-term goal and mix in some of those special offers and conversions you can get instantly. When setting your goals for the newsletter, think of exactly when you'd like to see results from it.
Examples of newsletters download#
you can invite them to an event or offer to download a template).Īll this takes time and continuous testing to see what your audience is more responsive to. Engage subscribers with activities beyond the actual product.Promote special offers or discounts (e.g.Build a sense of community (or even a real community) around your product.Get in front of your target market as a powerful brand and a thought leader.Educate your audience to a higher level of problem and product awareness.Nurture your leads and gain their trust so in time, they will: sign up for a trial, recommend you to their peers, continue buying your tool, or switch to a higher-tier subscription.Setting the right goals for your SaaS newsletter Sadly, brief product updates and random content curation don't get people excited.īefore we jump into some hands-on examples, you need to make sure you're setting the right goals for these emails. You might even be sending them occasional news.īut does your SaaS newsletter deliver what your audience wants to see? Are they looking forward to receiving your newsletter? Are they actually engaging with it? Like thousands of SaaS companies out there, you probably have a mailing list of product users and leads. Why don't these efforts lead to great conversion rates? Is your product newsletter exciting? Similarly, SaaS newsletters started out as an attempt to notify customers about new features, updates, and other company news. It's still rare (although recommended) to see ecommerce companies go beyond this approach by tapping into building a community or educating their audience. They were used for highlighting new product launches or special offers. Let's first understand how and why SaaS product newsletters are different from ecommerce ones.Įcommerce emails have been around way before SaaS ones. How SaaS product newsletters are different from ecommerce ones In this guide, we're going over what this looks like in practice and what exact elements and structure formats you can use to impress both your current users and potential prospects through your SaaS newsletter. So you'd see a lot of the classic discounts and product-related promos.īut today, SaaS companies can leverage newsletters to get in front of new people, keep their community engaged, and gain loyal fans. Traditionally, newsletters were used either for lead nurturing or upselling. Is your SaaS newsletter merely a boring duty, or can it help you bring in new customers? What should go into your next newsletter edition?.Execution tips for a SaaS newsletter people won't skip.Our collection of SaaS newsletter examples for your inspiration.Elements of a successful product newsletter.Setting the right goals for your SaaS newsletter.How SaaS product newsletters are different from ecommerce ones.
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